PeopleNet Brand Refresh

Fleet logistics company PeopleNet needed a new look to accompany their new offerings. We delivered a sturdy, yet welcoming new identity. They wanted a new look combining masculine grit with tech-savvy. Not two things normally seen together. We delivered a whole new look using ark textures, vibrant accent elements, stylized lifestyle photos, and a contrasting pair of typefaces–a heavy slab serif, and an elegant sans-serif. I lead design from concept through delivery of the brand standards guide and asset library, while incorporating feedback from senior AD, CD and account lead.